Privacy Policy

Last Updated: December 22, 2025.

1. Introduction

Welcome to MS Vision. We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with our marketing campaigns, including those run on Google Ads and Meta (Facebook/Instagram) Ads.

By using our Site, you consent to the data practices described in this policy.

2. Information We Collect

We collect information that you provide directly and information collected automatically.

A. Information You Provide Directly:

• Contact Information: Name, email address, phone number, city, etc., when you fill out a contact form, request a callback, sign up for a newsletter, or submit an inquiry.

• Communication Data: Records of your correspondence with us (e.g., email or chat history).

• Inquiry Details: Information you provide about your specific needs or project when requesting our services.

B. Information Collected Automatically:

• Usage Data: Information about your interaction with the Site, such as pages visited, time spent, links clicked, and navigation paths.

• Device & Technical Data: Your IP address, browser type and version, operating system, device identifiers, and other diagnostic data.

• Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity and hold certain information. See our Cookie Policy section below.

C. Information from Third-Party Platforms (Google Ads & Meta Ads):

• When you interact with our ads on Google or Meta platforms, these platforms provide us with aggregated and anonymized data about ad performance (e.g., clicks, impressions, demographics). If you click on our ad and are redirected to our Site, we may use tracking parameters (like UTM codes) to understand which campaign brought you to us.

• Important: We do not receive personally identifiable information (PII) about you directly from Google or Meta unless you voluntarily provide it to us on our Site after clicking the ad (e.g., by submitting a form). The data collected by Google and Meta from your interaction with their platforms is governed by their respective privacy policies.

3. How We Use Your Information

We use the collected information for the following purposes:

• To respond to your inquiries, provide quotes, and deliver our services.

• To send you marketing communications, promotional materials, and updates about our services (you may opt-out at any time).

• To manage and run our lead generation campaigns on Google Ads and Meta Ads, including:

  • Measuring and analyzing ad performance.

  • Retargeting website visitors with relevant ads on Google and Meta platforms.

  • Creating “Custom Audiences” on Meta based on Site visitors (using hashed or anonymized data where possible) or email lists you have provided (with your consent) to show ads to a relevant audience.

  • Using “Lookalike Audiences” on Meta to reach new people similar to our existing customers.

• To improve, personalize, and optimize our Site and user experience.

• To detect, prevent, and address technical issues or fraudulent activities.

• To comply with legal obligations.

4. Legal Basis for Processing (GDPR Consideration)

If you are located in the European Economic Area (EEA) or the UK, our legal basis for processing your personal data includes:

• Consent: For sending marketing emails or using certain cookies.

• Contractual Necessity: To fulfill your service requests.

• Legitimate Interests: To conduct our marketing campaigns, improve our services, and prevent fraud, where such interests are not overridden by your data protection rights.

5. Sharing Your Information

We may share your information in the following situations:

• Service Providers: With trusted third-party vendors who assist us in operating our Site, running ads (e.g., marketing agencies), conducting analytics (e.g., Google Analytics), or sending communications, under strict confidentiality agreements.

• Advertising Platforms: We share limited data (often aggregated or pseudonymized) with Google and Meta to facilitate and optimize our ad campaigns, including for conversion tracking and audience building.

• Legal Requirements: If required to do so by law or in response to valid requests by public authorities.

• Business Transfers: In connection with a merger, sale, or asset transfer.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site. Cookies are files with a small amount of data which may include an anonymous unique identifier.

• Types of Cookies Used:

  • Essential: Necessary for the Site to function.

  • Analytics/Performance: Help us understand how visitors interact with the Site (e.g., Google Analytics). We may use Google signals for cross-device tracking if enabled.

  • Advertising/Targeting: Used to build profiles and show relevant ads on our Site and across the web, including on Google and Meta platforms. These include Facebook Pixel and Google Ads tags.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our Site may not function properly.

7. Your Data Protection Rights

Depending on your location, you may have rights under data protection laws (such as GDPR, CCPA/CPRA) including:

• Access, Update, or Delete: Request access to, correction, or deletion of your personal data.

• Opt-out of Marketing: Unsubscribe from our marketing emails via the link in every email.

• Opt-out of Targeted Advertising: You can opt-out of targeted ads from:

  • Google: Via Google Ads Settings.

  • Meta: Via Facebook Ad Preferences and Instagram Ad Settings.

  • Many companies via the NAI or DAA opt-out pages.

• Data Portability: Request a copy of your data in a structured format.

• Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

To exercise these rights, please contact us using the details below.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

9. International Data Transfers

Your information may be transferred to — and maintained on — computers located outside of your country, where data protection laws may differ. We ensure appropriate safeguards are in place when transferring data internationally.

10. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

11. Security

We implement reasonable security measures to protect your personal information. However, no electronic transmission or storage is 100% secure.

12. Third-Party Links

Our Site may contain links to other websites. This Privacy Policy does not apply to those sites. We encourage you to review their privacy policies.

Google’s and Meta’s privacy policies:

• • Google Privacy & Terms: https://policies.google.com/privacy

  • Meta Data Policy: https://www.facebook.com/privacy/policy/

13. Updates to This Privacy Policy

We may update this policy periodically. The updated version will be posted on this page with a revised “Last Updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

MS Vision
Downtown,Park View City, Islamabad

Email: info@msvision.pk
Phone: +92 333-5202311